We have been investing for over thirty years. During this time we have weathered numerous and varied market cycles, and there is little that still surprises us. What we have learned has come to form the bedrock of our investment approach; and the guiding element behind this is simplicity. We strongly believe in the virtues of doing the basics well.
We have distilled our insights from the world of investing into ten succinct rules. None of them should surprise and they all share one distinct trait: a belief in common sense. While the sentiment behind them is serious, we hope that you find this light-hearted presentation both refreshing and entertaining.
To view the whole video visit www.youtube.com/aberdeenasset